Shone Jemmott/Hannah Klodt
Unicomm Adds Atlanta to Roster of Gateway Cities for
Its Acclaimed Travel & Adventure Show Series
Faith Travel to Be A Significant Focus of the October Event
Milford, CT, (April 18, 2011) – Unicomm, the nation’s leading travel industry show producer, is pleased to announce the addition of the Atlanta Travel & Adventure Show to its consumer show series. The inaugural event will take place on October 22-23 at Atlanta’s Cobb Galleria. The Atlanta Travel & Adventure Show will round out the six existing shows in the prominent series of consumer travel expos.
"Being the nation’s seventh largest city, we are pleased that Atlanta will offer our exhibitors the ability to reach a new audience of high-income consumers in the Southeast,” states John Golicz, CEO of Unicomm. “It is a market we've been watching for a number of years and, now, the timing is right for us with consumer confidence and travel bookings on the rise. Atlanta also is home to the world’s busiest airport, which makes the show location ideal for many of our domestic and worldwide destinations and tour operators."
In preparation for its entry into the Atlanta market, Unicomm is creating an aggressive marketing campaign targeting partnerships with leading regional broadcast, radio and online outlets. Combining a new mix of social media with traditional marketing strategies has proven successful for the show producer in the past, showing a 25-40% increase at the recent Travel & Adventure shows in the San Francisco Bay Area, Chicago, and Washington, D.C. markets.
Mike Boyce, Unicomm’s director of business development, expects the Southeast region will have a big presence at the inaugural event in addition to Latin America and Caribbean regions. In addition, the co-location of the Faith Travel Conference & Expo will attract consumers and hundreds of church leaders from around the area to learn more about faith travel options, tapping into an underserved market in the travel arena.
For more information on attending or exhibiting, contact firstname.lastname@example.org.
Unicomm, LLC produces the Travel & Adventure Show series nationwide in New York, Chicago, Washington D.C., Dallas, Atlanta, Los Angeles and San Francisco Bay Area attracting over 100,000 consumers and 2,700 travel trade each year. In addition, Unicomm, LLC also produces the Faith Travel Conference & Expo, the leading religious consumer travel show. For more information, visit the Travel & Adventure Show website at www.adventureexpo.com.