03-11-2008
 
CC AFRICA GOES GLOBAL AND LAUNCHES NEW NAME
 

&BEYOND MEDIA RELEASE
October 2008

CC AFRICA GOES GLOBAL AND LAUNCHES NEW NAME

Luxury lodge and adventure travel company CC Africa (Conservation Corporation Africa) currently owns and operates numerous lodges in Africa and in India, and is soon to welcome guests to another corner of the globe – Latin America. As such the company has changed its name to &BEYOND to more appropriately reflect where and how it operates.

Exporting their successful luxury responsible tourism model out of Africa has provided the company with the perfect opportunity to reassess their brand needs and to change their current name to one that evokes the notion of luxury adventure travel to many more beautiful wilderness places on the planet.

&BEYOND’s commitment to responsible sustainable travel, a practice that has enabled them to make small but meaningful differences to their world and to that of their guests, will remain at the core of &BEYOND’s rollout to exciting new regions and countries.

In other developments the company opened two new lodges in Botswana in August: &BEYOND Xudum Okavango Delta Lodge and &BEYOND Xaranna Okavango Tented Camp. Two additional lodges, Banjaar Tola and Pashan Garh, both in the central Madhya Pradesh province in India, are to open later this year.

“Delighting guests to make a difference is at the core of what we do and now we will be able to do so in more of the world’s most beautiful natural places,” said Nicky Fitzgerald, &BEYOND Marketing Director.

“Over and above opportunities in Peru, Brazil, Ecuador and Costa Rica, we have further exciting developments in the pipeline for Africa, too, including Tanzania, Kenya and Madagascar and look forward to sharing our news with you in the coming months”, she concluded.

Ends

Issued by: media@andbeyond.com
&BEYOND
T: +27 11 809 4300; F: +27 11 809 4511
www.andbeyond.com

About &BEYOND
&BEYOND, formerly CC Africa, owns and operates 46 luxury lodges and camps in South Africa, Namibia, Zimbabwe, Botswana, Tanzania, Kenya and India. Many of their lodges and camps are regular recipients of prestigious international travel awards. The company was established more than 18 years ago and its commitment to world class hospitality, sustainable responsible travel and community empowerment is well documented. Please see www.andbeyond.com



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