Focused on the current state and future of adventure travel; designed for active and adventure travel professionals, tour operators and destination officials seeking to enhance their market position.

(June 6, 2006) – MILFORD, CT – The Adventure Council™, in collaboration with the Adventures in Travel Expo (ATE) has announced it will host the first Adventure Travel Professional Symposium (ATPRO), September 8 and 9, 2006 at the Orange County Convention Center in Orlando, Florida in conjunction with THETRADESHOW, the premier event of the American Society of Travel Agents (ASTA) and The Travel Institute’s National Forum.

ATPRO is the first adventure travel industry event specifically focused on delivering timely market information and strategic business solutions for today’s active and adventure travel professional.

This highly focused event will provide a forum for senior tourism leaders, tour operators, destination marketing organizations, CVB’s and specialized travel agents to network and learn about the latest trends in adventure and active travel including market conditions, risk management, emerging destinations, sustainable tourism, integrated sales and marketing strategies, information technology and industry integration.

The Symposium will deliver a high level conference program featuring tourism leaders, speakers, experts and adventure travel visionaries. Symposium attendees will gain invaluable advice on increasing adventure and active travel bookings, strengthening product offerings, expanding revenue and a better understanding of one of the fastest growing segments of travel and tourism.

The core symposium programming will focus on providing travel and tourism professionals with a comprehensive overview of the state of the market for active and adventure travel along with an understanding of new industry trends and developments. Specific, “actionable” take home strategies to build new sales channels and to increase and accelerate bookings will be an important focus of both conference and keynote sessions.

A highlight of the event will be the free flow networking meetings and moderated roundtable discussions enabling speakers and attendees to engage in a dynamic flow of ideas and information on new and expanding industry trends. Topics will include experiential travel, nature and heritage tourism, travel philanthropy, culinary travel, family adventures and active vacations.

Dynamic keynote presentations include “The Adventure Travel Revolution : Opportunities and Challenges ” by Fran Farrell, Publisher, National Geographic ADVENTURE magazine, “Succeeding In Any Economy” by national marketing icon Peter Montoya in a joint keynote with the Travel Institute’s National Forum, and “How Responsible Tourism is Transforming the Travel Industry” by adventure travel visionary Costas Christ, among other speakers. Following keynote sessions, ATPRO attendees will break out into interactive roundtable discussions facilitated by industry experts.

“Adventure travel continues to be a major growth area in the global tourism industry. Understanding the latest trends in adventure travel and learning how to effectively market to an expanding intergenerational audience is key to the success of travel professionals today,” said Costas Christ, President of the Adventure Council and ATPRO Conference Chairman.

“ATPRO will focus on key topics ranging from marketing and information technology to sustainable tourism and travel philanthropy. This will be the most important gathering of its kind for the adventure travel community in 2006,” added Christ.

ATPRO is organized and developed by the Adventure Council in partnership with Adventures in Travel Expo. Sponsors include National Geographic ADVENTURE Magazine, Travel Industry Association of America (TIA), The Travel Institute, American Society of Travel Agents (ASTA), Pacific Asia Travel Association (PATA), Rainforest Alliance, Yahoo!’s Richard Bangs Adventures Media Group and Sustainable Travel International. This unique alliance of industry organizations assures a solid networking opportunity for all attendees, and an unprecedented exchange of information on the state of active and adventure travel today.

The Adventure Council/ATPRO Advisory Board includes some of the world’s most distinguished travel experts and professionals including:

  • Costas Christ, ATPRO Conference Chair; President, The Adventure Council
  • Fran Farrell, Publisher, National Geographic ADVENTURE Magazine
  • Roger Dow, President, Travel Industry Association of America (TIA)
  • Ufi Ibrahim, Vice President and Chief Operations Officer, World Travel and Tourism Council (WTTC)
  • Richard Bangs, Yahoo!’s Richard Bangs Adventures
  • Brian Mullis, President, Sustainable Travel International (STI)
  • John Golicz, Chief Executive Officer, Adventures In Travel Expos (ATE)
  • Richard Edwards, Executive Director, Trusted Adventures
  • Yiannis Skevis, President, Aegean Adventures
  • Hon. John Briceno, Deputy Prime Minister, Belize
  • Hitesh Mehta, Director of Ecotourism E.D.S.A.

For more information on attending Adventure Travel Professional Symposium, please visit www.adventuretravelpro.com or call 203-878-2577 x125.

About Adventure Council
The Adventure Council™ believes the earth’s cultural and natural heritage must be maintained if future generations are to enjoy the challenges, rewards, and educational value of adventure travel. Our mission is to actively promote and grow adventure travel that is responsible and sustainable and in so doing, help to protect the character, authenticity, and diversity of adventure destinations worldwide. Charter members include Adventures in Travel Expo, National Geographic ADVENTURE magazine, Sustainable Travel International, Caribbean Tourism Organization, CC Africa and Trusted Adventures. For more information, please visit: www.adventurecouncil.com