18-04-2007
 
THE ADVENTURES IN TRAVEL EXPO. ADVENTURE TRAVEL TRADE ASSOCIATION COLLOBORATE TO DRIVE TRADE AND CONSUMER INITATIVES
 
PRESS RELEASE 

Contact:
Chris Doyle, Director,
Adventure Travel Trade Association
916-791-9409
cdoyle@adventuretravel.biz

Andrea Hutchinson
Adventures in Travel Expo
203-878-2577 x117
ahutchnson@adventureexpo.com

THE ADVENTURES IN TRAVEL EXPO. ADVENTURE TRAVEL TRADE ASSOCIATION COLLOBORATE TO DRIVE TRADE AND CONSUMER INITATIVES

Seattle, April 18, 2007SEATTLE – Adventures in Travel Expo, the world’s leading active and adventure travel show, together with the global Adventure Travel Trade Association, today announced a cooperative agreement based on initiatives intended to serve the adventure travel industry.

In the venture, Adventures in Travel Expo (ATE) has named the Adventure Travel Trade Association (ATTA) the official trade conference content organizer for ATE’s New York, Chicago and Washington DC events. ATTA also has become a “Travel Industry Partner” of all ATE events, including the Los Angeles Times Travel and Adventure Show, produced in conjunction with the Los Angeles Times. The 2007 Adventures in Travel events featured over 1400 exhibits, showcasing thousands of destinations and properties from around the world.

“The timing is right for the ATTA and ATE to collaborate and assist in promoting the Adventures in Travel Expo. The Expos have grown from both an exhibitor and consumer perspective into leading industry events,” said ATTA President Shannon Stowell. “Leveraging our resources will bring great value to the adventure community as we work together to position adventure travel as the first choice for travelers.”

With the agreement, ATE has become the most recent sponsor of the ATTA’s 2007 Adventure Travel World Summit, a global gathering of more than 500 adventure travel industry executives. Within its activities, ATE will play an active role on the Summit’s Advisory Committee, exhibit at the event, and contribute a speaking representative for the Whistler, B.C. Canada event.

An exchange of cross promotional and marketing support between both organizations is also a part of the cooperative agreement. Specific initiatives will be designed to drive trade and consumer involvement with the events.

“ATTA’s expertise in developing quality, targeted content to meet the business needs of adventure providers will bring even greater value to Adventures in Travel Expo trade days,” said John Golicz, CEO and Managing Member, Unicomm, LLC. “What’s more, this new agreement will help serve our broad customer base by giving them access to ATTA’s resources and services while strengthening the entire market.”

About Unicomm, LLC
Unicomm, LLC is an independent business-to-business communications company specializing in originating and managing world-class trade shows and conferences in underserved and nascent markets. Located in Milford, Connecticut, Unicomm is led by a seasoned management team possessing more than 50 years of events industry experience and an impressive track record of dozens of successful show launches and hundreds of event productions.

About the Adventure Travel Trade Association
Established in 1990, the Seattle-based Adventure Travel Trade Association (ATTA) (www.adventuretravel.biz) is a global membership organization dedicated to unifying, professionalizing, promoting and responsibly growing the adventure travel market worldwide. ATTA also is host to the annual Adventure Travel World Summit (www.adventuretravelworldsummit.com).



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