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Active Travelers Still Buying Vacations!
Adventures in Travel Expo & LA Times Travel & Adventure Show Draw Record Crowds resulting in over $172 Million in Expected Bookings
Milford, CT, (February 23, 2009) – Unicomm, LLC announced today that record crowds attended their Los Angeles Times Travel & Adventure Show (February 14 & 15), Chicago (January 10 & 11) Adventures in Travel Expo (ATE) while over 9,000 attended their Washington DC ATE show (February 21 & 22). All told, over 43,000 active travelers attended the three events and purchased thousands of vacations.
“Considering the negative economic news cycle, the robust attendance and sales at Adventures in Travel Expo surpassed our and our exhibitors' expectations," noted John Golicz, CEO of Unicomm, producers of the Expos. "Our events illustrate that, if they want to sustain growth in 2009, now more than ever travel providers need to tune their marketing programs to get in front of qualified, active travelers that are looking to book travel.”
In an ever-increasing negative news cycle about the sour economy and consumer’s reluctance to travel, thousands of active travelers, travel agents and media proved otherwise as they turned out to the Adventures in Travel Expo in Chicago and Washington DC and the LA Times Travel & Adventure Show co-produced between the LA Times and Unicomm. The Chicago event January 10 & 11, recorded over 13,000 attendees, the Los Angeles show February 14&15, 23,000 and Washington DC February 21 & 22 had over 9,000 attendees.
Show surveys reported that over 73% of these attendees were going to book their next experiential vacation with a provider they found at the events. Additional early survey results point to over $172 million is travel as a result of these attendees.
"It happens every time for us at the Adventures in Travel Expo shows. We come away with high-value bookings that make the investment worthwhile! Looking forward to the next set of events," said Alana Pietrzak, Qantas Vacations/Stella Travel Services.
More than 4,000 top experiential travel experts from around the globe manned over 1,000 exhibits to showcase a wide range of travel options, including cultural vacations, eco and sustainable travel options, wilderness treks, safaris, island getaways, adventure trips, volunteer vacations, and itineraries for sports and outdoor enthusiasts. Sales were reported to be strong across all categories.
"The ATE series is the must successful events that we exhibit at, especially this year. The attendees are well qualified. They are travelers, not tourists," said Stacey Mitchell, Florida Keys and Key West.
Active Travelers Still Buying Vacations – Add One
Keynote speakers Andrew Zimmern, host of Travel Channel's "Bizarre Foods" and Samantha Brown, host of ‘Great Weekends with Samantha Brown’, Arthur & Pauline Frommer, Patricia Schultz, bestselling author of 1,000 Places to See Before You Die and a range of National Geographic Adventure writers & photographers, spoke to captivated, standing-room-only audiences. Thousands of attendees tried their hands at scuba diving, zip lining, camel rides and climbing rock walls while taking time out to enjoy a wide array of cultural performances on the Global Beats Stage.
Mr. Golicz observed: "Value and authenticity were the buzz words many attendees spoke of. Even with so many high-tech ways to explore travel destinations and options, people still need confirmation that only comes from talking with experts about the travel experiences they offer."
Collectively or individually, the shows were supported by such sponsors as Greek National Tourist Office, the Philippines Department of Tourism, Ethiopian Airlines, Louisiana Office of Tourism, The Travel Channel and National Geographic Adventure magazine and many more.
For details, visit www.adventureexpo.com.
About Adventures in Travel Expo:
Adventures in Travel Expo is the world’s leading active and adventure travel show for trade and consumers. In 2009, the remaining schedule of events includes New York City, October 10-11; and Seattle, December 5-6. The events highlight responsible, experiential, active, adventurous, cultural and heritage travel with exhibitors, presentations, hands-on adventure opportunities and cultural performances. For more information, visit the website at www.adventureexpo.com.
About the Los Angeles Times Travel & Adventure Show:
The 14th-annual Los Angeles Times Travel & Adventure Show established itself as the largest U.S. show of its kind with record-breaking crowds, more than 550 exhibitors, and an exhibition floor that spanned five acres at the February 14th and 15th event. The Los Angeles Times Travel & Adventure Show has been produced under joint venture between Unicomm and the Los Angeles times since 2006. For more information, visit the website at www.latimestravelshow.com.
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