Andrea Hutchinson
Adventures in Travel Expo
203-878-2577 ex 117

For Immediate Release


Fiji’s tourism industry looks to a positive future with a series of new developments coming on line in the immediate term to bolster its tourism infrastructure experiences. This include the Sigatoka River Safari, ZIP FIJI and the latest luxury product in Fiji. Eminent wildlife conservationist Jack Hanna called the Sigatoka River Safari the “best experience in the world” after enjoying the popular river safari experience earlier this year. The 4-hour jet boat experience takes you on an unforgettable ride along Fiji’s longest river system, deep into the fertile “Salad Bowl” valley of Fiji. The tour starts in Sigatoka Town on the Coral Coast and includes visiting a Chief’s bure (house) taking a tour of a Fijian village, meeting local communities, taking part in a “kava” ceremony, and enjoying a traditional Fijian lunch and its tropical fruit delights. Sigatoka River Safari was the winner of the 2007 Fiji Tourism Award for the best “ Adventure Tourism” experience in Fiji. The tour operates Mondays to Saturdays with 2 tours per day at 8.30am and 1pm and pick ups are available from Nadi and the Coral Coast and More information can be obtained from www.sigatoriver.com/safari.

ZIP FIJI, Fiji’s only canopy zip line adventure operator, Zip Fiji, has found a popular following among locals and tourists alike since it opened earlier this year. Located at Wainadoi near Pacific Harbour, the zipline adventure course consists of traversing from treetop to treetop using specialized climbing equipment over horizontal cables in the beautiful and mystic Namosi mountains. Safety is of paramount importance and Zip Fiji works closely with professionals from Costa Rica, the place where they invented the sport!! More information on Fiji’s latest adventure craze can be found at www.zip-fiji.com

A brand new hotel will open its doors in mid 2009. The Intercontinental Hotels and Resorts Group (IHG) will open a luxury property in Fiji in March 2009. The Natadola Beach Resort will be known as Intercontinental Resort Fiji and will be managed by Intercontinental Hotels Group. The luxury 275-room hotel will be located at Natadola Bay located about 40 minutes drive from Nadi International Airport . The Natadola beach was recently voted by Forbes Traveller as one of the world’s top 25 sexiest beaches. Proposed facilities will include: 275 rooms built to IHG standards, an 18 –hole golf course designed by Vijay Singh, beachside rooms, garden-view rooms, hilltop villas with plunge pools. Other elements include separate adults’ and children’s swimming pools, extensive meeting facilities, specialty restaurants, a club lounge and a stand alone spa. The hotel project is expected to inject $40m into the local economy in its first year of operation, in addition to providing employment opportunities for 1100 locals and generate a “secondary industry “ for people in Fiji. In the Australasia region, Intercontinental Hotels are also located in New Zealand and French Polynesia ( Source: www.natadolafiji.com )

In an effort to increase its market share of the lucrative scuba diving market, The Fiji Islands Visitors Bureau has teamed up with its industry partners and Sportdiver maqazine to provide a comprehensive 12 –month “virtual destination tour” of its top scuba diving experiences . Launched on August 4th on www.sportdiver.com the tour showcases the best in Fiji diving experiences around Viti Levu, Kadavu, Beqa Island, and Taveuni. It also outlines stunning scuba diving imagery, detailed descriptions of dive sites, testimonials, tactical packages, and current marine conservation programs in Fiji designed to protect Fiji’s unique marine ecosystems. Regional Director Ili Matatolu described the program as “ a win win partnership that will increase Fiji’s visibility to this lucrative segment”. More information can be obtained from the Sport Diver maqazine site at www.sportdiver.com or the Bureau’s website at www.fijime.com.