23-09-2010
 
NEW TRAVEL AND ADVENTURE SHOW "MAPS OUT" ARRIVAL IN DALLAS
 
CONTACT: Karla Neely/Danielle Bickelmann
214.521.8596, ext. 236, 222
kneely@mbapr.com, dbickelmann@mbapr.com

NEW TRAVEL AND ADVENTURE SHOW
MAPS OUT” ARRIVAL IN DALLAS

Experience The World and Find The Vacation of a Lifetime (www.adventureexpo.com)

DALLAS (September 9, 2010) – A world of “travel experiences” awaits October 23-24, as the Dallas Convention Center hosts the region’s premier Travel and Adventure Show. From celebrity speakers like travel legend Arthur Frommer to free activities like scuba diving, rock climbing and camel rides, from exotic destinations to a weekend getaway, the Travel and Adventure Show is a vacation in itself.

According to John Golicz, CEO for Unicomm, which produces the event nationally, “experiential travel” is the main attraction. “It’s not sight-seeing, it’s sight-doing, whether it’s cycling ‘inn to inn’ across Europe, taking cooking lessons in Tuscany, dive and jungle adventures in Belize, or whitewater rafting in Colorado. The traveler becomes physically immersed in the culture. But the trips also provide ‘creature comforts’ – a lovely dinner indigenous to the region, spa options and upscale lodging.”

Golicz added, “For years our events have helped travelers save time and money while planning a trip they’ll never forget, all by bringing together a world of travel possibilities in one location.”

The Travel and Adventure Show is the longest-running series of consumer travel events in the U.S., with shows in the New York metro area, Los Angeles, Santa Clara, Chicago and Washington D.C. Dallas was selected as a new market because of the relatively robust local economy and appetite for “active and authentic” travel. “Dallas is the sixth largest market in America, and it was absolutely our first choice when it came time to expand into the South and Southwest,” said Golicz.

ENTERTAINMENT, EDUCATION AND EXHIBITS…

The show opens Saturday, October 23, from 10 a.m.-5 p.m. and Sunday, October 24, from 11 a.m.-4 p.m. (The show opens 9:30 a.m. Saturday for travel professionals.) Along with hands-on adventure activities, free presentations and entertainment abound. Travel legends Arthur and Pauline Frommer head a slate of industry insiders ready to share their best tips. The Global Beats Stage presents international music and dancing, and the Cultural Pavilion features everything from henna tattoos and face painting to palm reading. More than 100 exhibitors will be on hand, representing every continent and a variety of domestic destinations.

The Travel and Adventure Show is presented by the Dallas Morning News. The national magazine sponsor is Budget Travel. For more information on attending or exhibiting in the event, please visit www.adventureexpo.com or call 203-878-2577 x100.


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