21-08-2008
 
DISCOVER THE WORLD THROUGH ACTIVE & ADVENTURE TRAVEL
 
For Immediate Release

DISCOVER THE WORLD THROUGH ACTIVE & ADVENTURE TRAVEL

Seattle’s first Adventures in Travel Expo showcases top active and experiential travel providers, outfitters and industry experts

SEATTLE, August 21, 2008 – Whether you desire an ecotourism retreat, thrill seeking adventure, authentic cultural experience or Pacific Northwest getaway, Seattle’s first Adventures in Travel Expo (ATE) will offer a one-of-a-kind experience to consumers; an opportunity to discover the world of adventure travel and shop for the vacation of a lifetime. On Saturday, September 13 and Sunday, September 14, the Washington State Convention & Trade Center will be transformed into a marketplace of the best of today’s $151 billion travel industry showcasing the ultimate in active and experiential travel from across the country and around the world.

“Today, travel is all about experiencing the world,” said John Golicz, Unicomm’s CEO. “As the leading series of active and adventure travel events in the United States, The Adventures in Travel Expo will provide attendees with access to the best of the travel industry including experts who have explored some of the most exciting and far-flung destinations on Earth, trips spanning across the seven continents and hands-on activities – all the resources needed to plan the vacation of a lifetime.”

Attendees can interact with and comparison shop for hundreds of destinations, speak with travel experts and tour operators, attend expert seminars, experience hands-on adventure activities and observe unique cultural performances by artists including Balkan Cabaret, Bakra Bata Music & Dance, Show Brazil and many more on the Global Beats Stage. The ATE will feature trends, destinations and expert speakers including:

Ecotourism – Authentic Experiences

Today, travelers are more socially and environmentally conscious, making ecotourism or volunteer travel more common. Travelers want a sense of purpose in connection with their leisure activities, while in turn benefiting the host community and minimizing the negative aspects of conventional tourism. At the ATE, attendees will find a variety of authentic experiences to choose from including arctic expeditions to Antarctica and luxury camping safaris in Africa. G.A.P. Adventures, an award-winning adventure tour operator and environmentally friendly company, offers experiential vacations to more than 100 destinations across the globe including ground breaking polar travel aboard the new M/S Expedition. CC Africa, Africa’s leading ecotourism company committed to sustainable conservation and community empowerment, operates more than 45 safari lodges and camps in the wilderness of such locations as Sabi Sand Game Reserve, Serengeti National Park and the Namib Desert.

Thrill Seeking Adventures – Scuba Diving, Whitewater Rafting and Mountain Biking

In the past five years, approximately 98 million adults have taken an adventure travel trip, which according to the Adventure Travel Trade Association, is a trip that incorporates cultural immersion, environmental interaction or physical adventures such as scuba diving, whitewater rafting and mountain biking. Forever Resorts, a company offering houseboat vacations at 12 marinas across the country, provides renters with the perfect blend of active and passive pursuits offering access to activities like kayaking, scuba diving, cave exploring and stargazing. Summits Africa, a tourism group providing a range of adventure trips in East Africa, offers customized itineraries to rare locations ranging from biking trips across the Savanna Desert to high-altitude mountain climbing on Africa’s highest peaks. In addition, thrill seekers can discover adventures in their own Pacific Northwest backyard with Venture Outdoors offering wilderness adventures in the outskirts of Sun Valley, Idaho and Northwest Oregon.

Exotic Destinations – Asia, the Pacific and Beyond

With the 2008 Olympic Games in full swing in China and reasonable travel rates, exotic destinations like Asia and the Pacific have grown consistently popular with travelers. As an island nation in the South Pacific, Fiji has continued to develop its tourism opportunities offering travelers the Sigatoka River Safari, ZIP Fiji and the new luxury hotel, Intercontinental Resort Fiji, slated to open in 2009. On the Caribbean Island of Anguilla, Fairmont Hotels & Resorts and Conch Bay Development Ltd. will open a new luxury property in 2010. In addition, Big Five Tours, a premier luxury travel company, offers travelers distinctive journeys that span across Asia, the Orient and South Pacific.

Pacific Northwest Getaways – Family Vacations, Staycations and One-tank Trips

As the cost of living continues to rise, travelers are looking for ways to enjoy a vacation that is closer to home. Known for its beautiful coastline, green interior and spectacular mountains, the Pacific Northwest provides the perfect playground for the soft-adventure traveler or the more daring one. The ATE will feature an exhibit from the Idaho Department of Commerce showcasing such adventures as Idaho’s first Zipline Tour at Tamarack Resort nestled in the Payette River Mountains and ranch getaways at Red Horse Mountain in Coeur d’Alene. In addition, attendees can browse various vacations including Columbia River Gorge family retreats with Skamania Lodge and authentic Alaskan adventures with “Get Off The Boat!" (Fairbanks, Mat-Su, Kenai, Alaska).

ATE Exclusive Travel Deals

Many exhibitors at ATE will be offering exclusive travel deals to attendees, providing dream vacations at a discounted rate. Some of the deals offered include: American Safari Cruises; guests may book a Hawaii inter-island cruise on the company’s new 36-guest Safari Explorer for departures starting on December 19, 2008 to May 9, 2009 and will receive a $250 per person travel credit; Deeper Africa; guests may enjoy a $200 discount on any select safari; Island Lake Resort Group; guests may book two nights and receive the third night free at Island Lake Lodge; and NW Explorations, ATE attendees who purchase a cruise to Mexico at the show will receive 20 percent discount.

Featured Travel Experts

Featuring some of the most experienced personalities in adventure travel from the pages of National Geographic ADVENTURE magazine, along with world renowned travel experts, the ATE will include seminars from Philippe Cousteau, co-founder, president and CEO of EarthEcho International; Arthur Frommer, founder of “Frommer’s Travel Guides;” Robert Young Pelton, National Geographic ADVENTURE contributor, filmmaker and author; Andrew Skurka, National Geographic ADVENTURE’s “2007 Adventurer of the Year” and a women’s only seminar titled, “Wandering Women…Planning Your Next Great Adventure.”

To view a complete list of show exhibitors and speakers, please visit www.adventuresexpo.com/seattle.

The Adventures in Travel Expo will take place at the Washington State Convention & Trade Center on Saturday, September 13 from 10:30 a.m. to 5:30 p.m. and on Sunday, September 14 from 10 a.m. to 4 p.m. The cost of admission is $12 per day for adults and free for children under the age of 12. To purchase a ticket, please visit www.adventureexpo.com/seattle. For questions, please contact (203) 878-2577 x100 or email info@adventureexpo.com.

Adventures in Travel Expo

The Adventures in Travel Expo is the largest series of travel events in the United States. It is an ‘experiential marketplace’ for showcasing the vast array of travel options available to today’s travelers. The shows are filled with hundreds of interactive exhibits from around the globe and add a top notch educational component that affords consumers, travel agents, wholesalers and travel brokers the opportunity to experience the best of what the travel industry has to offer. From unique cultural performances on the Global Beats Stage, to two live presentation theaters, rock walls and zip lines, attendees of Adventures in Travel Expo truly experience a world of discovery. For more information about the Adventures in Travel Expo please call (203) 878-2577 or visit the web site at www.adventureexpo.com.

Unicomm, LLC
Unicomm LLC. is an independent business-to-business communications company specializing in conceiving and managing trade shows and conferences in nascent markets.

Unicomm’s management team has been responsible for some of the industry’s most successful trade shows and conferences. Unicomm currently produces the largest series of travel events in the United Sates – the Adventures in Travel Expo. In addition Unicomm has developed leading events in Bio-Technology, Research & Development and Mechanical Engineering, Human Resources, Transportation and other markets.

The company’s "value-added" resources are the intellectual capital of its people and proprietary business practices. These attributes coupled with an intense customer centric philosophy combine to deliver world class events.

Media contact: Kristin Riefflin / Danielle Zarrella
Richmond Public Relations
Ph: (206) 682-6979
kristinr@richmondpr.com / daniellez@richmondpr.com



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