FOR IMMEDIATE RELEASE:
Adventures in Travel Expo Expands Brand to Showcase Full Spectrum of Travel Offerings as Show Series Growth Continues
New Show Name Incorporates ‘Travel & Adventure’ to Better Reflect Travelers’
Expanded Interest in Authentic Travel Experiences
November 20, 2009, Milford, CT – Adventures in Travel Expo, the longest running series of consumer travel events in the United States, and co-producers of the USA’s largest Travel Show, The LA Times Travel & Adventure Show, announced today its plans to expand its events, now to be called the Travel & Adventure Shows with a supporting tagline branded “The Show for REAL Travelers”.
This brand change reflects the show’s evolution from an Adventure Travel Show in its early years to a “Travel Showcase” focused on bringing together worldwide destinations who offer authentic and experiential vacations. The growing trend of experiential travel has affected every aspect of consumer travel with an increasing number of tour operators, destinations, hotels, resorts and attractions adding authentic itinerary options to their vacation packages.
“Our efforts in re-branding the LA Times Travel & Adventure Show just a few years ago resulted in that events’ largest period of growth. Based on those results, it is a natural progression for our events to follow suit so we can meet the expectations of our high-value travel customers,” said John Golicz, CEO of Unicomm. “Most of the destinations and tour operators who support our shows encompass a wide range of product offerings, and this new positioning will allow them to market all their vacation options to our growing attendee base and realize an even higher ROI on that participation.”
“This is a positive change for an already successful series of travel shows. The Caribbean countries that have typically supported the events can now expand their presence and exhibit more of its unique offerings,” said Fernando Abreu, Deputy Director of Marketing at the Caribbean Tourist Organization.
While the name is changing, the focus on marketing and selling is the same. “The show will continue to deliver qualified travelers and be a great source for short and long term leads and bookings—all in a professionally run environment,” said Chris Wayne, Vice President, Exhibitor Development.
About The Travel & Adventure Show The Travel & Adventure Shows, formerly the Adventures in Travel Expos (ATE), are the leading consumer travel shows in the United States. In 2010, the shows will be presented in four U.S. cities: Los Angeles, February 13-14; Washington, DC, March 6-7; Chicago, March 20-21; and New York City, October 9-10. For more information, visit the show website at www.adventureexpo.com