Contact: Andrea Hutchinson
Adventures in Travel Expo
NEW YORK ADVENTURES IN TRAVEL EXPO ANNOUNCES NEW PARTNERSHIP WITH THE NEW YORK DAILY NEWS
The 6th Largest Daily Newspaper in the Country
And the New York Metro Market’s Largest Paper
Named Presenting Sponsor for Global Travel Event
Milford, CT, October 20, 2006 – The Adventures in Travel Expo (ATE) world’s leading active and adventure travel show and the New York Daily News, New York’s #1 newspaper, have announced a partnership that gives to the New York Daily News presenting sponsorship status at the Adventures in Travel Expo being held at Pier 94, in Manhattan, January 13 and 14, 2007. This event will be marketed as “Adventures in Travel Expo, presented by the New York Daily News.”
As presenting sponsor, the New York Daily News will be the main print conduit for marketing the event through an extensive integrated advertising and promotion campaign. This will include a dedicated supplement being distributed within the newspaper’s travel section one week prior to the ATE show, and regular promotional ads running throughout the New York Daily News leading up to the event. The newspaper will also have naming rights to the event’s Global Beats Stage, an element of the event that has attracted musicians and dancers from all over the world including Puerto Rican folkloric dancers, steel drummers from Barbados and Mongolian throat singers to name just a few.
‘’We are delighted to have the New York Daily News as our presenting sponsor in the New York market,” said John Golicz, CEO, Unicomm LLC , producer of the event. “The newspaper’s readers not only match the demographic of our attendees but have the spending power and the inclination to plan their next active vacation within 12 months. Aligning ourselves with New York’s #1 newspaper serves to further position our brand as the leading travel events company in the country,” he continued.
The partnership also offers value-added elements to Adventures in Travel Expo exhibitors and to the New York Daily News advertisers. Both ATE and the New York Daily News will offer discount rates and bundled packages designed to increase visibility and brand presence with the target audience.
In its fourth year, the event has moved to the newly renovated Un-Convention Center at Pier 94, allowing for an even more active event. This year the show will feature the addition of an aerial zip line, an adventure ropes course, winter kayaking demonstrations on the Hudson, and a Culinary Travel Pavilion sponsored by Bon Appetit magazine, that will gather destinations, resorts, tour operators, chefs and cookbook authors that specialize in culinary adventures from around the globe.
The event organizers have also structured an arrangement with Adventure Engine and Liberty Travel that will allow consumers to book tours and vacations right on the show floor..
The New York Daily News brings to the partnership considerable experience in sponsoring events. In addition to newspaper advertising, an extensive online marketing campaign and sweepstakes will drive additional traffic to the event. Coupled with The Adventures in Travel Expo’s integrated marketing campaign across all mediums, the Adventures in Travel Expo in New York is guaranteed to be an extremely succcessful event from an exhibitor and attendee perspective.
“We see great potential in the active and adventure travel niche and have made it a point to seek a partner that will allow us to increase our share of the fastest growing segment of the travel industry,” said Catherine Scalera, Director of Consumer Marketing and Promotions for the New York Daily News. “Adventures in Travel Expo has a reputation for staging high quality events that attract choice exhibitors and qualified attendees. ATE is a natural choice of partner. We are committed to growing the event and making it the place to be among our readers.”
For more information on exhibiting at the Adventures in Travel Expo, New York please contact 203-878-2577 ext. 100 or visit www.adventureexpo.com. For more information on advertising in the Daily News, please contact Catherine Scalera, Director of Consumer Marketing and Promotions for the New York Daily News, 212.210.2925.
About Adventures in Travel Expo
The Adventures in Travel Expo (ATE) is the world’s largest active and adventure travel show and takes place in four of the largest US travel markets in 2007 (NYC/January 13-14; Chicago/January 27-28; Los Angeles/February 10-11; Washington, DC/March 3-4). It’s proprietary REACH concept markets to this emerging niche traveler to include those high demographic, well educated: Responsible travelers, Experiential travelers, Active and Adventure travelers, Cultural travelers and Heritage travelers.
The New York Daily News (www.nydailynews.com) is the largest newspaper in the NY Metro Market and the sixth largest daily newspaper in the country. New York's #1 newspaper has the largest daily and Sunday circulation in New York City and the New York DMA. The Daily News also has the highest daily and Sunday readership of any newspaper in the New York DMA. Weekday readership is 2,695,100 across the New York market, versus 2,061,300 for the New York Post and 1,808,800 for the New York Times; Sunday readership is 2,807,000, against 2,529,600 for the Times and 1,164,900 for the Post, according to the latest Scarborough Report. The Daily News Online Edition, nydailynews.com, has 5.8M unique users per month who spend an average of 14 minutes per visit.